Authors
Munmun De Choudhury, Hari Sundaram, Ajita John, Dorée Duncan Seligmann
Publication date
2009/8/29
Conference
2009 International conference on computational science and engineering
Volume
4
Pages
151-158
Publisher
IEEE
Description
We propose a computational framework to predict synchrony of action in online social media. Synchrony is a temporal social network phenomenon in which a large number of users are observed to mimic a certain action over a period of time with sustained participation from early users. Understanding social synchrony can be helpful in identifying suitable time periods of viral marketing. Our method consists of two parts - the learning framework and the evolution framework. In the learning framework, we develop a DBN based representation that includes an understanding of user context to predict the probability of user actions over a set of time slices into the future. In the evolution framework, we evolve the social network and the user models over a set of future time slices to predict social synchrony. Extensive experiments on a large dataset crawled from the popular social media site Digg (comprising ~7 M diggs …
Total citations
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Scholar articles
M De Choudhury, H Sundaram, A John, DD Seligmann - … International conference on computational science and …, 2009